Blake Lively is the new face of Gucci's fragrance Gucci Première named after the Italian house's haute couture line. This is the "Gossip Girl" regular's first scent campaign, though she posed for Chanel last year. Here is the glamorous and fabulous ad campaign shot by Mert Alas & Marcus Piggott and director Nicolas Winding Refn in the historic Sheats Goldstein Residence, one of Beverly Hills's most famed and opulent locations with an unrivalled view across the city this was released on her facebook fan page.
In a stunning sequined backless gown, Blake Lively transforms the Hollywood glamour of the ’30s perfectly for Gucci’s new fragrance Première. A short film will be released in September during the Venice Film Festival.
Lively was the perfect choice to transport that glam retro-Hollywood look, don’t you think?
The perfume was launched worldwide Mid July.